Full service ASA + Screenshots

✅ You get Custom Product Pages to use in your ads

• Even if you don't use Apple Ads: Apple launched the ability to use CPP on any platform. We can use this to optimize the CTR of your TikTok and Meta biggest campaigns.

✅ Improved TTR for your ads

• You can increase users conversion by showing screenshots that fulfill better their search intention.

✅ Find your organic App Listing max conversion

• Finding the max conversion rate can only be achieved after running a big number of PPO A/B tests.

✅ Optimize ad campaigns to acquire better users for less

• Stop spending money on high competition keywords, there are hundreds of alternatives that can bring massive traffic to your app.

✅ Stop wasting money with ads

• Use negative keywords, exact matches, phrase match tactics to outcompete others.

✅ Protect your brand

• Launch brand conquest campaigns against your competitors and protect your brand against these attacks.

📌 Retainer Pricing & Scope

• Price per Developer Account (retainer):


• - $5,500/month per Developer Account.
• - Includes all the apps inside your Developer Account.
• - If you own more than 1 Developer Account, reach out for bundle pricing.

✅ Included in Retainer

• I will agree together with the client on the action points for each month, since A/B tests take time to run and priorities may shift (e.g. one month may focus on CPPs, another on copy changes, another on reordering screenshots, etc.).


• 1. Product Page Optimization (PPO / A/B Testing)
• - Create & submit PPOs in App Store Connect.
• - Monitor tests, analyze results and provide monthly reporting.
• - Ongoing A/B Testing.


• 2. Custom Product Pages (CPPs)
• - Create & submit CPPs to target different audiences or keyword themes.
• - Adjust existing screenshots (order, copy, accents) to align with keyword/audience strategy.
• - Perform keyword research and tailoring for each CPP.
• - Handle keyword optimization for up to 2 Apple Search Ads campaigns per month per app, including their Custom Product Pages. Client sets the bids and budgets for each campaign.

• Types of campaigns you can choose from:

• 1. Optimize a running campaign: If you already have campaigns, I will optimize it.

• 2. Competitors campaign: While I usually create a campaign for each competitor, this type count as a single one.

• 3. Keyword discovery campaign: Identify new keyword opportunities.

• 4. Target Feature campaign: Highlight a specific app feature.

• 5. Retargeting campaign: Bring back existing or lapsed users.

• 6. High value keyword campaign: Maximize CTR on your most important keywords.



• 3. Editing Existing Screenshots (Client provides original design files, ideally Figma)
• - Swap screenshot order.
• - Copywriting edits (with keyword + competitor research).
• - Background or accent color changes.
• - Light visual tweaks (zoom UI, adjust spacing, declutter).
• - Minor design adjustments inside the Figma files.


• 4. Apple Ads (ASA)
• - Campaigns setup (brand conquest, competitors, negative keywords...)
• - Campaign monitoring and optimization to achieve the best TTR and CR.
• - Keyword & competitor research.

❌ Not Included in Retainer (Requires Separate Purchase)

• If you need a new set of assets/ASO created from scratch, pricing follows the fixed packages:
- App Store preview video
- ASO metadata texts rewrite
- App icons for A/B testing
- App business audit

💡 Example for 1 Developer Account

• Monthly retainer: $5,500
• - Covers agreed monthly action points, that could be → PPO management, CPP setup, keyword driven copy changes, and design edits to existing screenshots.


• If the client wants a brand new App Store preview video for testing: +$950
- App Store preview video

🧾 Invoicing

• I will issue the retainer invoice at the end of each month, covering that month’s agreed scope of work.
• Any new assets/ASO (if requested) will be invoiced separately.