👔 B2B Screenshots Optimization

📌 Retainer Pricing & Scope

• Price per app (retainer):


• - $2,000/month per app
• - For 3+ apps: $1,800 per app/month (bundle pricing).

✅ Included in Retainer

• I will agree together with the client on the action points for each month, since A/B tests take time to run and priorities may shift (e.g. one month may focus on CPPs, another on copy changes, another on reordering screenshots, etc.).


• 1. Product Page Optimization (PPO / A/B Testing)
• - Create & submit PPOs in App Store Connect.
• - Monitor tests, analyze results and provide monthly reporting.


• 2. Custom Product Pages (CPPs)
• - Create & submit CPPs to target different audiences or keyword themes.
• - Adjust existing screenshots (order, copy, accents) to align with keyword/audience strategy.
• - Perform keyword research and tailoring for each CPP.
• - Handle keyword optimization for up to 2 Apple Search Ads campaigns per month per app, including their Custom Product Pages. Client sets the bids and budgets for each campaign.

• Types of campaigns you can choose from:

• 1. Optimize a running campaign: If you already have campaigns, I will optimize it.

• 2. Competitors campaign: While I usually create a campaign for each competitor, this type count as a single one.

• 3. Keyword discovery campaign: Identify new keyword opportunities.

• 4. Target Feature campaign: Highlight a specific app feature.

• 5. Retargeting campaign: Bring back existing or lapsed users.

• 6. High value keyword campaign: Maximize CTR on your most important keywords.



• 3. Editing Existing Screenshots (Client provides original design files, ideally Figma)
• - Swap screenshot order.
• - Copywriting edits (with keyword + competitor research).
• - Background or accent color changes.
• - Light visual tweaks (zoom UI, adjust spacing, declutter).
• - Minor design adjustments inside the Figma files.

❌ Not Included in Retainer (Requires Separate Purchase)

• The retainer does not include new screenshot designs.


• If you need a new set of screenshots created from scratch, pricing follows the fixed packages:
- Fixed pricing screenshots.


• Covers:
• - Complete new sets.
• - Iterative designs (not tweaks).
• - Fresh creatives for new audiences.

💡 Example for 1 App

• Monthly retainer: $2,000
• - Covers agreed monthly action points, that could be → PPO management, CPP setup, keyword driven copy changes, and design edits to existing screenshots.


• If the client wants a brand new set of 5 screenshots for testing: +$950
- Fixed pricing screenshots.

🧾 Invoicing

• I will issue the retainer invoice at the beginning of each month, covering that month’s agreed scope of work.
• Any new screenshot design packages (if requested) will be invoiced separately.