Apple Ads Service
People say that advertising prices have skyrocketed in recent years.
That's not true.
*Image shows results of a campaign where TTR and conversions improved after several CPP iterations.
- ✅ Reach high intent users and discard low quality ones
- ✅ Maximize conversions & TTR while lowering CPA
- ✅ A/B test screenshots with high converting Custom Product Pages
- ✅ Scale keywords with different campaign strategies
Questions? Check my FAQ
Pricing
Benefits from working with me
✅ Hand off marketing optimization
- Optimizing high competitive keywords takes time but I never had a customer where after several of my CPP iterations they overall conversions didn't rise.
✅ Quality over quantity
- Most agencies prioritize having big downloads and minimizing the click cost, while this may seem a good thing at first glance your revenue can be lower if you don't avoid low quality users. You can test this very quickly by adding poison keywords like "free" and you will see your downloads rise but your revenue dump.
✅ Experience scaling ads
- Experience matters. I've scaled Monopoly Go mobile game. The game has a huge budget in Apple Ads alone to bring a record 1 billion figure in revenue placing it as the top grossing app for several years.
✅ Stop wasting money with ads
- Use negative keywords, exact matches, phrase match tactics to outcompete others.
✅ Protect your brand
- Launch brand conquest campaigns against your competitors and protect your brand against these attacks.
Step by step overview of what it includes
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After you hire me, you can invite me to your Apple Ads team (Quick guide).
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I will need you to send me an email with your app information, target audience and current strategy (if any).
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Then choose one of two paths:
- 1- You have a pretty good idea what keywords I should optimize (Many customers already know what exact keywords work and just want better CPP to max. conversions)
- 2- You don't really know where to start, then after a keyword research I'll propose keywords to pick them and start optimizing them. (Usually this is the case for customers that have never used Apple Ads before. In this case, I will launch a discovery campaign to see which keywords have a chance to bring the best installs and sales numbers)
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Now that we agree on what keywords I should focus on, I'll start creating CPPs for them. (CPPs are key to create a successful campaign, a set of screenshots crafted for a particular keyword will convert more than your default ones)
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After a week (bi-weekly for the starter tier) I'll send you a report with the executed tests and their conversion results, and also propose a direction to follow for the next week.
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After a few cycles your keywords will have a higher conversion rate, making your cost per install lower.
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In the long term you will find yourself scaling your ad budget since cost per install is minimized and profits soar.